Customers can engage with your brand in any number of ways—website, app, social media, chatbots, and calls centers—and their opinions are impacted and formed based on the sum of those parts. That customer experience (CX) is critical to attracting new customers and retaining existing ones.

Read the eBook to learn about using customer feedback and artificial intelligence (AI) to help you constantly iterate and improve your application releases, and in turn develop coveted omnichannel presence. Also, discover how you can deliver frictionless CX with a modern application platform like OutSystems.

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